How we turned £500 into 80 solid leads for a leasing broker

The brief:

We had one of our regular clients call us up on a Friday afternoon. They needed to sell 50 leases and fast. We knew exactly what to do, something that's worked for repeatedly with car leases. We told our client they needed to run a Facebook Ad with a starting budget of £500.

We are able to create super-targeted adverts thanks to our PPC super powers, and our extensive experience of working with car leasing clients. But first things first, the deal needed to be excellent. And it was.
They gave us a well-known city car at £89 a month with no initial payment. That's a pretty good deal and we made the most of it.

The campaign:

We set to work, doing what we do best. Our team created the advert and landing page. Thanks to our experience we know what ad copy and artworks helps to convert traffic into prospects. Unlike other marketers who may not be used to the car leasing industry, we don't need to close our eyes and hope for the best. We've worked out what converts best thanks to our constant testing and fine tuning, that we've done specifically for car leasing  Now our clients get to take advantage of our specialist knowledge to reap the rewards.
For us, it's more than a matter of generating leads. it's about ROI. That's what we do better than most of our competitors,  thanks to our experience of working with leasing clients around the UK.

Like what you hear?

Read more about how we can help give your brokerage a bottom line boost with our exclusive lead generation package car leasing brokers.

The results:

A £500 ad spend returned 80 hot leads. That means 80 people took the time to fill out an extensive form. Why is this important? Because only people seriously interested in the deal would take the time to fill out the form, most tyre kickers wouldn't take the time.
Back to the numbers.
A £500 ad spend generated 80 leads and £15,000 is revenue. That is a massive ROI and if you're not returning the same kind of figures can you afford to ignore such results?
This was a great deal so that helps, but we are experts at getting it in front of the right people. You need both to get these kinds of returns.

Like what you hear?

Read more about how we can help give your brokerage a bottom line boost with our exclusive lead generation package car leasing brokers.

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How we turned £500 into 80 solid leads for a leasing broker
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How we turned £500 into 80 solid leads for a leasing broker
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How we turned £500 into 80 solid leads for a leasing broker
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